Innovation Management in the Application of Human Resource Empowerment and Marketing Techniques

Innovation Management in the Application of Human Resource Empowerment and Marketing Techniques

Innovation is the main idea of every industry. Emerging markets are opportunities for innovation to emerge. This is because of the challenges from the point of view of the low level of the political and economic environment, human resources, infrastructure, market development, and business development. The process of global competition encourages companies to restructure themselves with new trends, higher quality, and lower prices. This paper intends to emphasize the importance of innovation management related to the processing and empowerment of human resources in organizations. However, marketing management becomes strategic to recognize the market. The relationship between human resource performance and marketing management becomes very important to be discussed further. The role of innovation from these two things is a determinant of the success of organizations that exist in competition in the industry.

M. Magnusson & T. Ercis

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Magnusson, M & T. Ercis. 2021. Innovation Management in the Application of Human Resource Empowerment and Marketing Techniques, International Journal of Work Innovation, 2(4), 373-389.